We believe that only through humanities acknowledgement of the interconnectedness of all living things can conservation and protection of wildlife be achieved.
Our charm bracelets have been designed to raise awareness for endangered species. 100% of profits from the online sales of selected charm bracelets are donated to wildlife and conservation charities. 
Our bespoke bracelets have helped charities raise funds and continue their amazing work to help protect wildlife.
Some of the amazing charities we are proud to work with.


The Born Free Foundation is a highly regarded international conservation and animal rights organisation. Committed to bringing an end to animal exploitation and suffering, they work tirelessly to protect wildlife and help conserve their natural habitats. The face of the foundation is Elsa the Lion. Raised by game wardens after she was orphaned as a cub, Elsa was trained to survive on her own until she was eventually released back into the wild.


The Sheldrick Wildlife Trust is the most successful orphan elephant rescue and rehabilitation program in the world. The trust’s Orphans’ Project offers hope to Kenya’s threatened elephant and rhinoceros populations, as they struggle against the threat of poaching and loss of habitat. Founded in 1977, in honour of David Sheldrick MBE, the naturalist and founding warden of Tsavo East National Park, the trust has a long and rich history in wildlife and conservation.


The Big Cat Sanctuary moto is "Protection is our Passion”. The charities four pillars of ethos are welfare, breeding, education and conservation of the world’s wild cats.  They work in conjunction with the European Endangered Species Breeding Program with the aim to increase the generic diversity of cats with a view to ultimate reintroduction to the wild.

"To survive today, other animals must endure global warming, pollution, and fewer habitats. More tragically, they must endure the silence of human hearts.” - Anthony Douglas William